Monzo Tone of Voice

Philosophy

The home of Monzo's writing principles. Come for the practical writing advice, stay for the really cool illustration of a pig in sunglasses.

Principles

• Every word matters
• When you’re a bank that lives on a phone, your words are a huge part of the brand and customer experience
• Every one is a chance to connect, delight and build trust (or lose it)
• You might be here looking for the Monzo tone of voice – this is it! But 'tone of voice' is ironically copywriting jargon, and it undersells what these principles are about
• They don't just cover tone , they make us consider the context, content and structure of what we say to customers.

Components