Mailchimp Content Styleguide
by Mailchimp (Intuit)
Mailchimp's content style guide for consistent voice and tone across all communications
Philosophy
Guidelines for writing clear, useful, and friendly content that reflects Mailchimp's brand personality across all customer touchpoints.
Principles
- Clear and useful
- Friendly but not silly
- Respectful of reader's time
- Consistent voice and tone
Components
ContentBlockEmailTemplateErrorMessageFormLabelHelpTextHeadingLinkListNotificationParagraphTooltip
Details
- Platforms
- web
- Features
- a11yi18nicons
- Last updated